Introducing the Future of Travel at CES

    Creative Experiences

Challenge 

In 2020, Delta Air Lines was invited to be the keynote presenter at CES—making Delta the first airline ever given this honor at the high-profile technology showcase.

Insight 

Through a fully immersive experience that began the moment that CES attendees stepped into Las Vegas airport, Delta would unveil its vision for the future of travel: one that’s calm, connected, and personal.

A Multi-sensory Experience Where I.Q. Meets E.Q.

At the opening keynote, against a sunset-to-sunrise backdrop of clouds, CEO Ed Bastian gave the standing-room-only crowd a stirring look at the future of Delta travel.

On the floor, CES guests immersed themselves in a 5,400 square foot physical experience featuring Delta’s cloud-breaking innovations. Visually, the booth was designed to dial up ambience and intrigue—a respite from the sterile, gadget-driven bustle of the CES floor.

A siren call to the entire aviation industry, whose leaders now face a choice: Invest in new tech, or get left in the dust—Delta’s dust, specifically.

Forbes Magazine
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airport campaign

Inside the booth, guests were invited to experience Delta’s innovations first-hand—including the inaugural public demo of the Parallel Reality screen and the first-ever untethered, full-body exoskeleton.

Press and public reception to our CES showcase was immediate and immense, and thousands of people were energized and inspired by what the future of travel can offer.

I witnessed magic at the Delta Airlines booth at CES.

Mashable
  • 6

    "Best of" awards from various media outlets

  • #1

    Top trending booth on Day 2 and Day 3 of CES

  • 16M

    Impressions

Shortlised for Brand Experience / Debut Events at the Campaign Experience Awards

In 2023, Delta and Digitas brought even more love to SkyMiles rewards members, when CES attendees were offered a moment to stop, feel recognized, and experience the joys of The Wonder Window. After attendees linked their Delta SkyMiles® and with Starbucks' loyalty program, The Wonder Window instantly rewarded them with amazing prizes, including Delta tickets to anywhere in the world.

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  • 85M

    Earned media reach

  • 1K

    accounts linked

  • 127K

    Social reach