Large-Language Models: Opportunities and Considerations for Marketers

Written By

Adam Buhler, SVP, Creative Technology

Published March 9, 2023

We can't deny it: AI is everywhere. It’s flooding the digital realm with rapid and remarkable progression. As marketers and brands, we’re seeing AI tools open pathways to scaled and valuable automated customer experiences, driving breakthrough transformation.

Our innovation team across Digitas, Razorfish and the Web3 Marketing Association got together and wrote a comprehensive breakdown on the topic. Our white paper articulates AI's potential in revolutionizing marketing and customer service while highlighting potential pitfalls of AI-generated content.

In this paper, you’ll find:

Present disruptions
Generative AI applications for testing in marketing
Current use cases
Deployment considerations
A preview of the near future