The Foundation of Belleza

Sephora, Digitas and NBCUniversal introduced “The Foundation of Belleza,” a first-of-its-kind, limited content series that celebrates the rich tapestry of intergenerational storytelling within the Latine community. The four-part docuseries – directed by award-winning writer, director, and Dominican Republic native Gabriela Ortega and produced in collaboration with NBCUniversal’s Creative Partnerships and creative studio Ventureland – illuminates the journeys of influential beauty brand owners, shedding light on how their roots have inspired and shaped their ability to create innovative beauty brands that authentically represent and celebrate their communities.