Controlling the Chaos: Finding Stability in the Innovation Era
The Future Belongs to Brands that Balance Innovation and Trust
In a world of relentless change, stability has become the ultimate luxury. AI is no longer just about efficiency; it’s increasingly becoming more of a trusted ally, helping people—and especially younger generations—find control and self-reliance in a chaotic world.
But here's the catch: while curiosity about AI and innovation is skyrocketing, consumer trust in brands and institutions is eroding. They’re demanding more from the brands—transparency, security, and authenticity. For marketers, this is a make-or-break moment. Brands that provide stability while embracing innovation will shine and build lasting loyalty; those that can’t will fade into the noise.
- 72%
prefer stability, consistency and familiar routines in daily experiences.
- 1.2MM+
monthly searches for AI, signaling there's strong curiosity around innovation — but on their own terms.
- 58%
want brands to be honest about their AI usage in content.
Digitas and Vox Media join forces to shed light on the intersection of innovation, stability, trust, and technology in today’s marketing landscape, providing actionable insights on:
- Positioning AI as a tool for empowerment
- Embracing transparency and ethical AI practices as a trust-building strategy
- Balancing innovation with stability and humanity to meet consumer demands