Digitas Launches Share Worthy and Trending (S.W.A.T.) “Suite” To Accelerate Social Transformation

Published September 13, 2024

 

Digitas Launches Share Worthy and Trending (S.W.A.T.) “Suite” To Accelerate Social Transformation

 

With backing from TikTok, Gopuff and KERV.ai, next-gen social offering helps brands develop shoppable social experiences with cultural relevance

 

 

(September 13, 2024) – Digitas, the Networked Experience Agency, announces the next generation of its marquee social offering, S.W.A.T. (Share Worthy and Trending), with S.W.A.T. Suite: a collection of social products that blends insights, audiences, experiences, commerce, and outcomes to authentically connect brands with their consumers in social environments with speed and precision. Backed by partners like TikTok, KERV.ai, and Epsilon Digital, S.W.A.T. Suite helps clients design shoppable social experiences aligned to the trends and behaviors that their target audiences engage with.

 

The suite enables brands to stay at the forefront of cultural relevance, translating moments into social content, new product ideas, and media activations to drive transformation across the marketing ecosystem. S.W.A.T. Suite is made of a dedicated team of passionate social natives with hybrid expertise equipped to inspire, execute, and engage consumers with resonant content. The expanded S.W.A.T. Suite offering now includes five connected products:

 

  • S.W.A.T. Insights Powered by TikTok:  A dashboard that identifies and predicts macro and micro trends on social media and broader culture. S.W.A.T insights aggregates proprietary and publicly available data sources in real-time thanks to exclusive inputs from TikTok that fuels discovery and monitoring of trends, with the ability to predict trends over time.

  • S.W.A.T. Audiences, Powered by Epsilon Digital: Actionable community insights and emergent audience analysis, leveraging partnerships with Epsilon Digital to create a marketplace of niche cohorts for media teams.

  • S.W.A.T. Experiences: Real-time, platform-native experiences inspired by social and cultural insights, featuring content crafted by hybrid creators and enhanced by partners like KERV. KERV’s patented AI utilizes machine learning, artificial intelligence, and image recognition to add unmatched processing speed and object-level precision to make any video explorable or shoppable with unmatched speed and precision. 

  • S.W.A.T. Storefronts Powered by Gopuff: Socially fueled shopping experiences connected to hyper-relevant trends, allowing brands to curate seamless storefronts for consumers to shop and have their favorite products delivered to their door in minutes.

  • S.W.A.T. Outcomes Powered by KERV.ai: A proprietary and AI-powered turnkey approach for transforming trending social and cultural moments into fully interactive, shoppable, and actionable brand experiences across any screen. KERV’s offering also measures and optimizes against 1P-interactor data across creative and content, fueling greater audience insights, targeting opportunities, and campaign performance.

QUOTES:

 

Christina Goswiller, Head of Social Marketing, and S.W.A.T. Founder at Digitas

"One of the biggest learnings from our initial foray with S.W.A.T. was that there was a huge opportunity to help brands better understand why certain trends and behaviors gain momentum on social, and then how to apply those learnings to design more resonant experiences across social and beyond. Social success does not begin and end with agility.  It's only a part of the puzzle. Our S.W.A.T. Suite prioritizes insight, precision, and community intelligence to create content with inherent value for consumers," said Christina Goswiller, Head of Social Marketing at Digitas. "S.W.A.T. Suite is the perfect realization of Digitas' Networked Experiences proposition, networking social intelligence to ultimately help brands better connect in any environment."

 

Soniya Monga, US Head of Agency Partnerships at TikTok

“SWAT represents a quantum leap in how Digitas and TikTok collaborate, allowing us to directly enable access to trending content and deliver curated brand opportunities at scale," said Soniya Monga, Head of US Agency Partnerships, TikTok. "This is just the beginning as we work to develop future integrations across the S.W.A.T. 'funnel,’ unlocking endless activation opportunities tied to trends, moments, and culture.”

 

Jay Wolff, Chief Revenue Officer at KERV

"We're excited to partner with Digitas and support the innovative S.W.A.T. Suite with our cutting-edge AI technology,” said Jay Wolff, Chief Revenue Officer at KERV. “This collaboration underscores our commitment to transforming video content into interactive and shoppable experiences that resonate with audiences. By integrating our patented AI with S.W.A.T. Suite, we’re advancing social commerce by making it interactive, actionable, and shoppable, thereby shortening the path to purchase. Together, we’re not just following the social conversation; we’re helping brands shape it.”

 

S.W.A.T., part of Digitas’ media practice, launched in December 2023 and has since grown to service nearly 20 clients across verticals; launched four unique products on behalf of clients; published 11 pieces of original research – S.W.A.T. Culture Briefings – and created thousands of social assets.

 

About Digitas 

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, CRM & Loyalty, Social Marketing, and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S. Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. 

 

For media inquiries, please contact: 
shaina.cooper@digitas.com 

 

About KERV.ai

KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze, and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world's leading brands and publishers.

 

For media inquiries, please contact: beth@salientmg.com

 

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com

 

Contact: PR@TikTok.com