Crocs Takes Personalization to New Heights with First-of-Its-Kind Digital Playground, ‘Crocs Mad Lab’

The Global Leader in Innovative Casual Footwear Leverages Cutting-Edge AI and Blockchain Technology, Enabling Fans to Unleash Their Creativity

Crocs, a global leader in innovative casual footwear for all, has announced a groundbreaking digital playground, Crocs Mad Lab. Powered by cutting-edge AI and Blockchain technology,  the virtual experience allows fans to co-create with Crocs, pushing their imaginative boundaries and unleashing their creativity. 

Crocs Mad Lab unlocks new styling opportunities by inviting fans to create and share personalized Bbitz^TM (pronounced b-itz) – AI-generated, creative objects inspired by Crocs’ iconic Jibbitz^TM charms. To create the unique Bbitz, users answer a series of interactive questions – making creativity intuitive and accessible for all, no design skills required. With trillions of design combinations available, each Bbitz creation is made to be as unique as its creator. By integrating advanced AI and Blockchain technologies, the platform represents a bold step forward in merging technology and fashion, offering an exciting new way for fans to express themselves and engage with the brand. 

“At Crocs, pairing personalization with digital-first ideas is inherent to our brand,” said Feliz Papich, Vice President, Digital Product Management & Consumer Experience at Crocs. “Through Crocs Mad Lab, our first-of-its-kind digital hub, we're completely redefining how fans express themselves. Drawing inspiration from our beloved Jibbitz charms, the AI-driven Bbitz empower creativity and deepen community bonds, leveraging advanced technology to bring our fans’ love of self-expression to a whole new dimension.” 

Crocs’ fans have the option to engage within the community by collecting other users’ creations within the challenge galleries, voting on their favorites, earning badges for platform participation and specific actions, and sharing their Bbitz on social media platforms. Challenge winners can earn a range of prizes, including Crocs Mad Lab digital exclusives, discounts, limited edition Crocs products, and one-of-a-kind experiences.

In partnership with Digitas, the Networked Experience Agency, and the Publicis Media Content and Innovation team (PMCI), Crocs aims to revolutionize the consumer experience, giving fans more ways to get creative with the brand. Future evolutions of the platform will expand creative possibilities through greater collaboration across both the digital and physical realms, offer new rewards, and foster deeper connections within this new community.

“In Croc Nation, amongst the true fans, there is a magic moment when your style, personal Jibbitz, and vibe just click. It’s a victory in self-expression, the journey is fun — it’s an energy wave person to person. And everybody’s welcome. With Crocs Mad Lab, we bring a new communal canvas for this genuine feeling, warping design, AI, and platform innovation in an otherworldly way. Thrilled to partner with Crocs on this new brand dimension,” said Atit Shah, Chief Creative Officer, Digitas.

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About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

About Digitas:
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.