Walmart Carts

Integrated Media

Total Commerce

Challenge

Walmart was looking for a way to highlight the brand's versatility, showing that Walmart is the place that has everyone’s thing, whenever and however they need it. The goal was to make it easier for customers to discover, share and shop Walmart favorites no matter who they were.

Insight

What’s in a shopping cart says a lot about our customers, providing a small window into their world and what their day looks like. It’s more than just a shopping list – carts give us a glimpse into our customers’ passions, interests and what matters most in their daily lives.

An Exclusive Look into the Lives – and Carts – of Your Favorite Celebrities

The ‘Welcome to your Walmart’ campaign teamed up with football quarterback Patrick Mahomes, global superstar Becky G, and fictional but fabulous Barbie to select their top picks from Walmart and curated shoppable carts for some of their favorite moments (even celebrity icons need a little retail therapy now and then).

The selected items were available to shop on Walmart.com, bridging the gap between the glamour of celebrity lifestyle and the convenience of online shopping.

Showcasing the personal shopping choices of these high-profile figures offered a candid look into their interests and passions. Mahomes shopped for golf gear and items for his two young children. Becky G chose fitness equipment and cooking essentials. For Barbie, it was her gear for her biggest summer yet — like her ultimate pickleball kit or her picks for a BFF backyard hang. The campaign differentiated the retail giant as not just a place to buy everything — but the place to find special items tailored to individual passions.

And when the holidays rolled around, Walmart teamed up with showman John Legend, internet It-Girl Emma Chamberlain, and the original animated Grinch to select their top picks from Walmart and curate shoppable carts for some of their favorite holiday moments. John Legend selected items that helped make his family’s holiday picture perfect. Emma baked up the perfect cozy game night in. And the Grinch spread a little extra Grinchy holiday jeer.

+7.9B

media impressions
#1

Retailer of Barbie products
154K

Likes on Becky G's Instagram post